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[ALL OF US]
CANCER RESEARCH
MOTION CAMPAIGN
Description
A collaboration between
the University of California Irvine
School of Medicine and Laguna
College of Art + Design.
2D animation focused on human
connection between health, art,
and the universe.
A collaboration between
the University of California Irvine
School of Medicine and Laguna
College of Art + Design.
2D animation focused on human
connection between health, art,
and the universe.
Keywords
Scientific | Exploratory
Curiosity | Interactive
Intimate | Sensory
Alive | Transparent
Scientific | Exploratory
Curiosity | Interactive
Intimate | Sensory
Alive | Transparent
Strategy
connect personal health
to a larger story
+
highlight the need and benefit
of participating in the All of Us
Research Program
+
use abstract graphics to
represent change and
spark intrigue
connect personal health
to a larger story
+
highlight the need and benefit
of participating in the All of Us
Research Program
+
use abstract graphics to
represent change and
spark intrigue
2D animation “In Pursuit of Health", (above), and social campaign (below).
Social squares (above) use
imagery from the animation
and data visualization to
create impact and allow
for an open space to ask
important questions.
Animated Billboard (above).
Poster Design (above).
Brand Strategy Breakdown below.
Ideation and
Illustration
