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<channel>
	<title>Sophia Felger</title>
	<link>https://sophiafelger.com</link>
	<description>Sophia Felger</description>
	<pubDate>Thu, 25 Apr 2024 19:13:41 +0000</pubDate>
	<generator>https://sophiafelger.com</generator>
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	<item>
		<title>Home</title>
				
		<link>https://sophiafelger.com/Home</link>

		<pubDate>Wed, 04 Oct 2023 06:34:59 +0000</pubDate>

		<dc:creator>Sophia Felger</dc:creator>

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		<description>

	Sophia Felger

	Work&#38;nbsp; &#124;&#38;nbsp; Connect



	
A maker and thinker seeking circularity, unique strategies, and connections through story.



Born and raised in West Virginia - 
designing in Southern California.&#38;nbsp;


Brand Identity&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;Motion + 3D &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;Film + Photo
Packaging &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;Sustainability &#38;nbsp; &#38;nbsp;&#38;nbsp; &#38;nbsp;Illustration





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Sophia Felgerfelgersophia@gmail.comLaguna Beach, California



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&#38;nbsp; ︎&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; ︎&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; 
︎&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; ︎&#38;nbsp; 








© 2026 Sophia Felger





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	<item>
		<title>Work</title>
				
		<link>https://sophiafelger.com/Work-1</link>

		<pubDate>Sat, 14 Oct 2023 22:52:20 +0000</pubDate>

		<dc:creator>Sophia Felger</dc:creator>

		<guid isPermaLink="true">https://sophiafelger.com/Work-1</guid>

		<description>

	
Sophia Felger


	Work&#38;nbsp; &#124;&#38;nbsp; Connect



	Brand Identity . Maker . Packaging . Motion Graphics . Thinker . 3D Modeling . Editorial . UI/UX . Explorer . Action Sports Design . Print Design . Sustainability . Illustration . Film . Photo .&#38;nbsp;



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&#60;img width="2110" height="1363" width_o="2110" height_o="1363" data-src="https://freight.cargo.site/t/original/i/c85e588d8ccae71eba1ca368be55acf2e34c58149e34842a9a051382f176ff23/Screenshot-2023-10-03-232601.png" data-mid="193711257" border="0"  src="https://freight.cargo.site/w/1000/i/c85e588d8ccae71eba1ca368be55acf2e34c58149e34842a9a051382f176ff23/Screenshot-2023-10-03-232601.png" /&#62;
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&#60;img width="1852" height="1039" width_o="1852" height_o="1039" data-src="https://freight.cargo.site/t/original/i/2659e55134c63b3c65b2a25141093adab5dc6706018680e23346552e45fcc50b/Screenshot-2023-12-30-003548.png" data-mid="200415811" border="0"  src="https://freight.cargo.site/w/1000/i/2659e55134c63b3c65b2a25141093adab5dc6706018680e23346552e45fcc50b/Screenshot-2023-12-30-003548.png" /&#62;
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&#60;img width="1405" height="913" width_o="1405" height_o="913" data-src="https://freight.cargo.site/t/original/i/dfabb3c2e924379a8f0b77a74e91213c52c5fa3b54f991bc82cc047d14e790a9/Screenshot-2023-10-10-142058.png" data-mid="193711267" border="0"  src="https://freight.cargo.site/w/1000/i/dfabb3c2e924379a8f0b77a74e91213c52c5fa3b54f991bc82cc047d14e790a9/Screenshot-2023-10-10-142058.png" /&#62;
&#60;img width="5612" height="3706" width_o="5612" height_o="3706" data-src="https://freight.cargo.site/t/original/i/3a1282ce6084942c000456615a45dc980b71714fde54027a0b9550dd4c671c34/IMG_0282.jpg" data-mid="203039362" border="0"  src="https://freight.cargo.site/w/1000/i/3a1282ce6084942c000456615a45dc980b71714fde54027a0b9550dd4c671c34/IMG_0282.jpg" /&#62;






Sophia Felgerfelgersophia@gmail.comLaguna Beach, California




&#60;img width="2324" height="2249" width_o="2324" height_o="2249" data-src="https://freight.cargo.site/t/original/i/0e69029738cdb9f3a2660845110a596259e8c39f41a208db5607121c5330d102/LOGOS-AGAIN-04.png" data-mid="197775326" border="0" data-scale="27" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/0e69029738cdb9f3a2660845110a596259e8c39f41a208db5607121c5330d102/LOGOS-AGAIN-04.png" /&#62;
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&#38;nbsp; ︎&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; ︎&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; 
︎&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; ︎&#38;nbsp; 

  
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&#38;nbsp; © 2026 Sophia Felger





 </description>
		
	</item>
		
		
	<item>
		<title>1. All of Us</title>
				
		<link>https://sophiafelger.com/1-All-of-Us</link>

		<pubDate>Wed, 20 Sep 2023 04:41:37 +0000</pubDate>

		<dc:creator>Sophia Felger</dc:creator>

		<guid isPermaLink="true">https://sophiafelger.com/1-All-of-Us</guid>

		<description>

Sophia Felger

	&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;  &#38;nbsp; Work&#38;nbsp; &#124;&#38;nbsp; Connect&#38;lt;&#38;nbsp; &#38;nbsp;Back


	

[ALL OF US]



	



CANCER RESEARCH 
MOTION CAMPAIGN



	

Description
A collaboration between the University of California Irvine 
School of Medicine and&#38;nbsp;Laguna 
College of Art +&#38;nbsp;Design.
2D animation focused on human

connection between health, art, 
and the universe. 




	Keywords
Scientific &#124; Exploratory
Curiosity &#124; Interactive
Intimate

 &#124; Sensory


Alive &#124; Transparent




	

Strategy
connect personal health to a larger story 
+

highlight the need and benefit 
of participating in the All of Us 
Research Program 
+ 
use abstract graphics to represent change and spark intrigue
	







	

2D animation “In Pursuit of Health",

(above),&#38;nbsp;and social campaign (below).









&#60;img width="2880" height="1620" width_o="2880" height_o="1620" data-src="https://freight.cargo.site/t/original/i/55c74b0bde20b72d0252fb3df31e42c49f22002d78ecc66b1679bd4607f436f8/sophia-uci-header-2.jpg" data-mid="202527185" border="0"  src="https://freight.cargo.site/w/1000/i/55c74b0bde20b72d0252fb3df31e42c49f22002d78ecc66b1679bd4607f436f8/sophia-uci-header-2.jpg" /&#62;

&#60;img width="1500" height="1500" width_o="1500" height_o="1500" data-src="https://freight.cargo.site/t/original/i/857b466e18906bbabe18dd22b52069163c336dc143d29bcfa3d7d5ebc06aac88/01.png" data-mid="193463777" border="0"  src="https://freight.cargo.site/w/1000/i/857b466e18906bbabe18dd22b52069163c336dc143d29bcfa3d7d5ebc06aac88/01.png" /&#62;
&#60;img width="1500" height="1500" width_o="1500" height_o="1500" data-src="https://freight.cargo.site/t/original/i/308db1266bb2159e88119789043c64f48e8041c83247154df8a794872a012075/02.png" data-mid="193463778" border="0"  src="https://freight.cargo.site/w/1000/i/308db1266bb2159e88119789043c64f48e8041c83247154df8a794872a012075/02.png" /&#62;
&#60;img width="1500" height="1500" width_o="1500" height_o="1500" data-src="https://freight.cargo.site/t/original/i/9ec6c655d450e6c147531eba1dedca06f5b710b1b63f34a46fa53016f4ca1d03/03.png" data-mid="193463779" border="0"  src="https://freight.cargo.site/w/1000/i/9ec6c655d450e6c147531eba1dedca06f5b710b1b63f34a46fa53016f4ca1d03/03.png" /&#62;
&#60;img width="1500" height="1500" width_o="1500" height_o="1500" data-src="https://freight.cargo.site/t/original/i/6e58c308a5abfd2825f16833d5b85d7674ec8fdbebfec2f2195f20f363eb12e0/04.png" data-mid="193463780" border="0"  src="https://freight.cargo.site/w/1000/i/6e58c308a5abfd2825f16833d5b85d7674ec8fdbebfec2f2195f20f363eb12e0/04.png" /&#62;
&#60;img width="1500" height="1500" width_o="1500" height_o="1500" data-src="https://freight.cargo.site/t/original/i/ad0f25d23c6646123d59ed5de7700be3b01133c19dfd825e3bebc7a56549aed2/05.png" data-mid="193463781" border="0"  src="https://freight.cargo.site/w/1000/i/ad0f25d23c6646123d59ed5de7700be3b01133c19dfd825e3bebc7a56549aed2/05.png" /&#62;
&#60;img width="1500" height="1500" width_o="1500" height_o="1500" data-src="https://freight.cargo.site/t/original/i/03fe2e43f0662ddc0a0de7a43ebb801f9dc7855224991386a1f1b2f31fb80f6b/06.png" data-mid="193463782" border="0"  src="https://freight.cargo.site/w/1000/i/03fe2e43f0662ddc0a0de7a43ebb801f9dc7855224991386a1f1b2f31fb80f6b/06.png" /&#62;







	Social squares (above) use imagery from the animation 
and data visualization to 
create impact and allow

for an open space to ask important questions.



&#60;img width="6000" height="3849" width_o="6000" height_o="3849" data-src="https://freight.cargo.site/t/original/i/f6a6383e2745e5e216b089ca19066b410973e8200fcdc757764574e78854a827/billboard.jpg" data-mid="196210766" border="0"  src="https://freight.cargo.site/w/1000/i/f6a6383e2745e5e216b089ca19066b410973e8200fcdc757764574e78854a827/billboard.jpg" /&#62;Animated Billboard (above).
&#60;img width="904" height="1401" width_o="904" height_o="1401" data-src="https://freight.cargo.site/t/original/i/5912a128c539054cf6bc9878be71ad056bd1eaa7472104a4336d0e7a443c2d7a/Screenshot-2023-10-10-143416.png" data-mid="193461263" border="0"  src="https://freight.cargo.site/w/904/i/5912a128c539054cf6bc9878be71ad056bd1eaa7472104a4336d0e7a443c2d7a/Screenshot-2023-10-10-143416.png" /&#62;
&#60;img width="1390" height="2293" width_o="1390" height_o="2293" data-src="https://freight.cargo.site/t/original/i/310074e8bf8896066a1210b8e43eb0910fcc9c77ae8feffe9b09bf7fae684ae1/SCRIPT_POSTER_UCI_MOCKUP.png" data-mid="195082357" border="0"  src="https://freight.cargo.site/w/1000/i/310074e8bf8896066a1210b8e43eb0910fcc9c77ae8feffe9b09bf7fae684ae1/SCRIPT_POSTER_UCI_MOCKUP.png" /&#62;

Poster Design (above).Brand Strategy Breakdown below.
&#60;img width="5100" height="3300" width_o="5100" height_o="3300" data-src="https://freight.cargo.site/t/original/i/c18849cfe9b6dd1597efc1e65a98ce4d6a46976467eb041b3f31198a130eecfe/4_Felger_Sophia_UCI_NIH.png" data-mid="197783597" border="0"  src="https://freight.cargo.site/w/1000/i/c18849cfe9b6dd1597efc1e65a98ce4d6a46976467eb041b3f31198a130eecfe/4_Felger_Sophia_UCI_NIH.png" /&#62;
&#60;img width="5100" height="3300" width_o="5100" height_o="3300" data-src="https://freight.cargo.site/t/original/i/c95c9b416c15c4778d9ad76517db6aa8c061d70369367abb88e45fb14c0ef281/44_Felger_Sophia_UCI_NIH.png" data-mid="197783632" border="0"  src="https://freight.cargo.site/w/1000/i/c95c9b416c15c4778d9ad76517db6aa8c061d70369367abb88e45fb14c0ef281/44_Felger_Sophia_UCI_NIH.png" /&#62;

Ideation and
Illustration&#60;img width="5100" height="2239" width_o="5100" height_o="2239" data-src="https://freight.cargo.site/t/original/i/df113a792d0409c889b88ec09cdca856d9ebc91712defa66d82a4f2d5dcd8138/Felger_Sophia_Idea_Refined-copy5.jpg" data-mid="197783679" border="0"  src="https://freight.cargo.site/w/1000/i/df113a792d0409c889b88ec09cdca856d9ebc91712defa66d82a4f2d5dcd8138/Felger_Sophia_Idea_Refined-copy5.jpg" /&#62;&#38;nbsp;
&#60;img width="3855" height="2875" width_o="3855" height_o="2875" data-src="https://freight.cargo.site/t/original/i/232cc601da6864ca2baf27832153e5b9d501ee01e94611b4bcfa9c22a754e650/Untitled-3.png" data-mid="197783705" border="0"  src="https://freight.cargo.site/w/1000/i/232cc601da6864ca2baf27832153e5b9d501ee01e94611b4bcfa9c22a754e650/Untitled-3.png" /&#62;



&#60;img width="5100" height="3300" width_o="5100" height_o="3300" data-src="https://freight.cargo.site/t/original/i/685fc9150a962130364376ad931f1c765a3ff002cd8237030c29a325fa428a27/grabs.png" data-mid="197783712" border="0"  src="https://freight.cargo.site/w/1000/i/685fc9150a962130364376ad931f1c765a3ff002cd8237030c29a325fa428a27/grabs.png" /&#62;
&#60;img width="5100" height="3300" width_o="5100" height_o="3300" data-src="https://freight.cargo.site/t/original/i/207cc8f3b7697755c0701392029b457d226d816405e4327cb673ad7cd06c46f1/grabs2.png" data-mid="197783713" border="0"  src="https://freight.cargo.site/w/1000/i/207cc8f3b7697755c0701392029b457d226d816405e4327cb673ad7cd06c46f1/grabs2.png" /&#62;

Next Project ︎︎︎</description>
		
	</item>
		
		
	<item>
		<title>ENSO</title>
				
		<link>https://sophiafelger.com/ENSO</link>

		<pubDate>Wed, 20 Sep 2023 04:41:37 +0000</pubDate>

		<dc:creator>Sophia Felger</dc:creator>

		<guid isPermaLink="true">https://sophiafelger.com/ENSO</guid>

		<description>
Sophia Felger

	&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;  &#38;nbsp; Work&#38;nbsp; &#124;&#38;nbsp; Connect


&#38;lt; Back



	ENSO&#38;nbsp;



	





BRAND 
IDENTITY



	


	About
A sustainable housing brand 
focused on affordability and 
human perspective.


A global collaboration between Tongji University in Shanghai, China, and Laguna College of 
Art + Design.

 



	





 
	



Keywords
Structure &#124; Solution Resource &#124; Shelter Accessibility











	

StrategyConnect sustainability and affordability +Create a recognizable system based off the shape and features of housing structure








&#38;nbsp;

&#60;img width="1081" height="724" width_o="1081" height_o="724" data-src="https://freight.cargo.site/t/original/i/1ce5423dc41b6e302be4b095b68c312b9e58ed598a1299263d37ef29787c00ec/Screenshot-2023-09-25-173755.png" data-mid="191840281" border="0"  src="https://freight.cargo.site/w/1000/i/1ce5423dc41b6e302be4b095b68c312b9e58ed598a1299263d37ef29787c00ec/Screenshot-2023-09-25-173755.png" /&#62;



	
&#60;img width="1089" height="726" width_o="1089" height_o="726" data-src="https://freight.cargo.site/t/original/i/ac5adb63aa6675ab88c7e06e50ce73450a1cdbfac50bdc4849e244f9b4d16cd7/Screenshot-2023-09-25-174300.png" data-mid="191840292" border="0"  src="https://freight.cargo.site/w/1000/i/ac5adb63aa6675ab88c7e06e50ce73450a1cdbfac50bdc4849e244f9b4d16cd7/Screenshot-2023-09-25-174300.png" /&#62;
&#60;img width="1081" height="810" width_o="1081" height_o="810" data-src="https://freight.cargo.site/t/original/i/71b64c64b952c9a9248aa9d84a2e0449f752afdc28d4daad37024f730850b832/Screenshot-2023-09-25-173255.png" data-mid="191840294" border="0"  src="https://freight.cargo.site/w/1000/i/71b64c64b952c9a9248aa9d84a2e0449f752afdc28d4daad37024f730850b832/Screenshot-2023-09-25-173255.png" /&#62;
&#60;img width="1060" height="790" width_o="1060" height_o="790" data-src="https://freight.cargo.site/t/original/i/567ccf5d0c29d0f2b93a27f94456dcc4f2b7fbd4fac4e5140ff97a41c0f2bbc6/Screenshot-2023-09-25-175435.png" data-mid="191840487" border="0"  src="https://freight.cargo.site/w/1000/i/567ccf5d0c29d0f2b93a27f94456dcc4f2b7fbd4fac4e5140ff97a41c0f2bbc6/Screenshot-2023-09-25-175435.png" /&#62;




ENSO was built from 
the idea that truesustainability comes 
from somewhere :
a place of balance and
living within means.&#38;nbsp;

 


&#60;img width="1615" height="1045" width_o="1615" height_o="1045" data-src="https://freight.cargo.site/t/original/i/85c9c6bb9f53071be1f8c76a2b8d7a9c67d41721339b62bb7d9fdfdfdb4f9386/Felger_Sophia_Tongi_Enso_Page_05.jpg" data-mid="193468906" border="0"  src="https://freight.cargo.site/w/1000/i/85c9c6bb9f53071be1f8c76a2b8d7a9c67d41721339b62bb7d9fdfdfdb4f9386/Felger_Sophia_Tongi_Enso_Page_05.jpg" /&#62;&#60;img width="3842" height="2486" width_o="3842" height_o="2486" data-src="https://freight.cargo.site/t/original/i/bd6b75ba5cb5eac37407bc2fadb55349306cc5770d419c39cab3e7b1dd1a7050/Felger_Sophia_Tongi_Enso_Page_06.jpg" data-mid="191840545" border="0"  src="https://freight.cargo.site/w/1000/i/bd6b75ba5cb5eac37407bc2fadb55349306cc5770d419c39cab3e7b1dd1a7050/Felger_Sophia_Tongi_Enso_Page_06.jpg" /&#62;&#60;img width="1241" height="803" width_o="1241" height_o="803" data-src="https://freight.cargo.site/t/original/i/bf13e7bc438dd4e3bc37739915e96a5e593d9778b331fb61886d8d7cf9458275/Felger_Sophia_Tongi_Enso_Page_07.jpg" data-mid="191840546" border="0"  src="https://freight.cargo.site/w/1000/i/bf13e7bc438dd4e3bc37739915e96a5e593d9778b331fb61886d8d7cf9458275/Felger_Sophia_Tongi_Enso_Page_07.jpg" /&#62;&#60;img width="3400" height="2200" width_o="3400" height_o="2200" data-src="https://freight.cargo.site/t/original/i/3bffdca794fd4df4f17c8a6dd92462d8e03c5af8a318f36ec61efc4d32d00b69/Felger_Sophia_Tongi_Enso_Page_08.jpg" data-mid="191840547" border="0"  src="https://freight.cargo.site/w/1000/i/3bffdca794fd4df4f17c8a6dd92462d8e03c5af8a318f36ec61efc4d32d00b69/Felger_Sophia_Tongi_Enso_Page_08.jpg" /&#62;&#60;img width="5814" height="3762" width_o="5814" height_o="3762" data-src="https://freight.cargo.site/t/original/i/d2146bd87dbe7b129c5db6d09ee14d09a1fee636031660bc010bf8e290dfb1de/Felger_Sophia_Tongi_Enso_Page_09.jpg" data-mid="191840548" border="0"  src="https://freight.cargo.site/w/1000/i/d2146bd87dbe7b129c5db6d09ee14d09a1fee636031660bc010bf8e290dfb1de/Felger_Sophia_Tongi_Enso_Page_09.jpg" /&#62;&#60;img width="5100" height="3300" width_o="5100" height_o="3300" data-src="https://freight.cargo.site/t/original/i/b3e9ad181a7bd5b6dee21bfe1bcb12e454c7b14133faa43e5199ea132f6a7cd3/tongi-ideation-FOR-POSTER-2.png" data-mid="191840554" border="0"  src="https://freight.cargo.site/w/1000/i/b3e9ad181a7bd5b6dee21bfe1bcb12e454c7b14133faa43e5199ea132f6a7cd3/tongi-ideation-FOR-POSTER-2.png" /&#62;&#60;img width="3264" height="2112" width_o="3264" height_o="2112" data-src="https://freight.cargo.site/t/original/i/5b2f005f58ca0eed4c767217bce3c0780bd780ff77b150cce59e406bd04e1c8e/Felger_Sophia_Tongi_Enso_Page_13.jpg" data-mid="193469046" border="0"  src="https://freight.cargo.site/w/1000/i/5b2f005f58ca0eed4c767217bce3c0780bd780ff77b150cce59e406bd04e1c8e/Felger_Sophia_Tongi_Enso_Page_13.jpg" /&#62;






Next Project ︎︎︎</description>
		
	</item>
		
		
	<item>
		<title>Planned Parenthood Rebrand</title>
				
		<link>https://sophiafelger.com/Planned-Parenthood-Rebrand</link>

		<pubDate>Wed, 15 Nov 2023 05:51:17 +0000</pubDate>

		<dc:creator>Sophia Felger</dc:creator>

		<guid isPermaLink="true">https://sophiafelger.com/Planned-Parenthood-Rebrand</guid>

		<description>Sophia Felger

	&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;  &#38;nbsp; Work&#38;nbsp; &#124;&#38;nbsp; Connect


&#38;lt; Back




Planned 
Parenthood





	About
Rethinking brand expression to reflect 
authenticity and support in a time of 
uncertainty and unrest.




	Keywords

Grassroots &#124; EmpoweredUprise &#124; Connect &#124; Contemporary




	Strategy

Shifting the voice of support backtowards the people they serve.

	

&#60;img width="2140" height="1360" width_o="2140" height_o="1360" data-src="https://freight.cargo.site/t/original/i/c42f3befc6a21abe8fab1f2aef059a1c59da7fdf6cb973206cb726938e6cd772/Screenshot-2023-10-03-232849.png" data-mid="196903902" border="0"  src="https://freight.cargo.site/w/1000/i/c42f3befc6a21abe8fab1f2aef059a1c59da7fdf6cb973206cb726938e6cd772/Screenshot-2023-10-03-232849.png" /&#62;
&#60;img width="3273" height="2386" width_o="3273" height_o="2386" data-src="https://freight.cargo.site/t/original/i/993845f1e26e838804228b062b77e1a5d922c83e724c3a25dc944a736c5f8895/Stationary-Mockup.png" data-mid="196903875" border="0"  src="https://freight.cargo.site/w/1000/i/993845f1e26e838804228b062b77e1a5d922c83e724c3a25dc944a736c5f8895/Stationary-Mockup.png" /&#62;
&#60;img width="5100" height="3300" width_o="5100" height_o="3300" data-src="https://freight.cargo.site/t/original/i/4456f2f15bf07dc3dcfa716a4e742d9d1900f81c9690c5b4b302f42a725fcb60/Untitled-1.jpg" data-mid="196903871" border="0"  src="https://freight.cargo.site/w/1000/i/4456f2f15bf07dc3dcfa716a4e742d9d1900f81c9690c5b4b302f42a725fcb60/Untitled-1.jpg" /&#62;
The concept behind Planned Parenthood’s rebrand

was focused on shifting the voice of support backtowards the people they serve, rather than onthemselves as a multi-million dollar organization. As a non-profit, their brand strategy should more accurately reflect the people and communities they are committed to, especially now more than ever.



&#60;img width="1302" height="919" width_o="1302" height_o="919" data-src="https://freight.cargo.site/t/original/i/3835ac8b66417a323ae59ed07d67c5dc3359aed753a4c104ed86d29dfc64f81b/logo-green-222.png" data-mid="196903909" border="0"  src="https://freight.cargo.site/w/1000/i/3835ac8b66417a323ae59ed07d67c5dc3359aed753a4c104ed86d29dfc64f81b/logo-green-222.png" /&#62;
&#60;img width="1800" height="2100" width_o="1800" height_o="2100" data-src="https://freight.cargo.site/t/original/i/20e33ccbc00efa1593e6003dde37d9cea90992739d94907634c9cb0133ddd2da/Planned-Parenthood-Brand-Book25.png" data-mid="196903953" border="0"  src="https://freight.cargo.site/w/1000/i/20e33ccbc00efa1593e6003dde37d9cea90992739d94907634c9cb0133ddd2da/Planned-Parenthood-Brand-Book25.png" /&#62;
&#60;img width="1800" height="2100" width_o="1800" height_o="2100" data-src="https://freight.cargo.site/t/original/i/864ca775c2bd51fbe2092de5349ed53019ef9133bcf7f38097a4cb25294bf7e6/Planned-Parenthood-Brand-Book26.png" data-mid="196903955" border="0"  src="https://freight.cargo.site/w/1000/i/864ca775c2bd51fbe2092de5349ed53019ef9133bcf7f38097a4cb25294bf7e6/Planned-Parenthood-Brand-Book26.png" /&#62;
&#60;img width="1800" height="2100" width_o="1800" height_o="2100" data-src="https://freight.cargo.site/t/original/i/a7aa2a295faf4d4198719b8fcd3d3c58f91ed41e7f211267990668dda1a93a87/Planned-Parenthood-Brand-Book24.png" data-mid="196903954" border="0"  src="https://freight.cargo.site/w/1000/i/a7aa2a295faf4d4198719b8fcd3d3c58f91ed41e7f211267990668dda1a93a87/Planned-Parenthood-Brand-Book24.png" /&#62;



&#60;img width="1800" height="2100" width_o="1800" height_o="2100" data-src="https://freight.cargo.site/t/original/i/7b24f0c95929c06888167ba0de1c638b474045922f5b32d3d09215b3342e9fde/NEW.png" data-mid="196903956" border="0"  src="https://freight.cargo.site/w/1000/i/7b24f0c95929c06888167ba0de1c638b474045922f5b32d3d09215b3342e9fde/NEW.png" /&#62;
&#60;img width="1800" height="2100" width_o="1800" height_o="2100" data-src="https://freight.cargo.site/t/original/i/3430904188481e4ee38fc02e17233796521b72565065595dc1a8e092fea62374/Planned-Parenthood-Brand-Book22.png" data-mid="196903992" border="0"  src="https://freight.cargo.site/w/1000/i/3430904188481e4ee38fc02e17233796521b72565065595dc1a8e092fea62374/Planned-Parenthood-Brand-Book22.png" /&#62;


&#60;img width="5100" height="3300" width_o="5100" height_o="3300" data-src="https://freight.cargo.site/t/original/i/c2d9d1b9c79b0cfb4097330b098c893b15d63e48572d7914fda709db73ac7a74/i-stand.png" data-mid="196903999" border="0"  src="https://freight.cargo.site/w/1000/i/c2d9d1b9c79b0cfb4097330b098c893b15d63e48572d7914fda709db73ac7a74/i-stand.png" /&#62;
&#60;img width="5100" height="3300" width_o="5100" height_o="3300" data-src="https://freight.cargo.site/t/original/i/03c339c054f039c75958d64ee58cb06601c6ca14fb0f6dc6102bf9bd30ed025f/mindmapsssss.png" data-mid="196904000" border="0"  src="https://freight.cargo.site/w/1000/i/03c339c054f039c75958d64ee58cb06601c6ca14fb0f6dc6102bf9bd30ed025f/mindmapsssss.png" /&#62;
Brand Goals


	2022 will be remembered by many as the year the Supreme Court overturned Roe. v. Wade, the landmark piece of legislation that made access to an abortion a federal right in the United States.
Safe and quality care is our main priority and we will never back down from that. We were inspired by the courageous outcry from the public 
to keep abortion legal and safe for all.

Our rebrand started with this inspiration and we dove deep into historical accounts of political unrest and upheaval to reach a campaign as brave and bold as you.








	

 







&#60;img width="1800" height="728" width_o="1800" height_o="728" data-src="https://freight.cargo.site/t/original/i/a4c15fce4bd4ebe6a364700fade9c0fd159b9a0467e5370172eaea1cb5ae8e1e/NEWGREEN.png" data-mid="196903990" border="0"  src="https://freight.cargo.site/w/1000/i/a4c15fce4bd4ebe6a364700fade9c0fd159b9a0467e5370172eaea1cb5ae8e1e/NEWGREEN.png" /&#62;
&#60;img width="1800" height="2100" width_o="1800" height_o="2100" data-src="https://freight.cargo.site/t/original/i/5297b4215cc1a56c6c5ffe2e2b913a1e6beff7cc95bd8e6d04ea57c7248d44f6/COLORS.png" data-mid="196903991" border="0"  src="https://freight.cargo.site/w/1000/i/5297b4215cc1a56c6c5ffe2e2b913a1e6beff7cc95bd8e6d04ea57c7248d44f6/COLORS.png" /&#62;
&#60;img width="2013" height="1305" width_o="2013" height_o="1305" data-src="https://freight.cargo.site/t/original/i/68640c9bda59e1471fae39b87d6f539bf52aca27f9ad3b6067ac557d8dd3d009/card-2.jpg" data-mid="196903988" border="0"  src="https://freight.cargo.site/w/1000/i/68640c9bda59e1471fae39b87d6f539bf52aca27f9ad3b6067ac557d8dd3d009/card-2.jpg" /&#62;


	

Symbol DevelopmentInspired by the idea ofresistance, unity, and 
strength, Planned Parenthood’s new logostands for supporting all peopleand taking on the issues at hand.

The logo form is lightly based on a raised fist, a historical symbolof protest and power.







&#60;img width="1800" height="1137" width_o="1800" height_o="1137" data-src="https://freight.cargo.site/t/original/i/aad737b83dfc7946f26731b54a43e47e47955c6da52c7d1643b6b9bc6898ce78/Planned-Parenthood-Brand-Book224.png" data-mid="196903987" border="0"  src="https://freight.cargo.site/w/1000/i/aad737b83dfc7946f26731b54a43e47e47955c6da52c7d1643b6b9bc6898ce78/Planned-Parenthood-Brand-Book224.png" /&#62;
&#60;img width="880" height="844" width_o="880" height_o="844" data-src="https://freight.cargo.site/t/original/i/6f88244435240c2a3bc1505390b686119955b5d8b40044b121b8b057b5f36339/Planned-Parenthood-Brand-Book229.png" data-mid="196903985" border="0"  src="https://freight.cargo.site/w/880/i/6f88244435240c2a3bc1505390b686119955b5d8b40044b121b8b057b5f36339/Planned-Parenthood-Brand-Book229.png" /&#62;
&#60;img width="1510" height="2100" width_o="1510" height_o="2100" data-src="https://freight.cargo.site/t/original/i/bdd7f125085cbbdc0d0af7de93587725d7611eadb344f8b9b0270921641c46c4/Planned-Parenthood-Brand-Book230.png" data-mid="196903986" border="0"  src="https://freight.cargo.site/w/1000/i/bdd7f125085cbbdc0d0af7de93587725d7611eadb344f8b9b0270921641c46c4/Planned-Parenthood-Brand-Book230.png" /&#62;

	

Type + Color 
SolutionsTexture in the context of 
our typography and logo
was highly influenced by 
handmade protest signage 
and the use of poster paint.






&#60;img width="2245" height="406" width_o="2245" height_o="406" data-src="https://freight.cargo.site/t/original/i/300a6ac013a7a9aed1c7395f7f74da7be0419de79b81dc43c1f9c8b8843bdb9d/Screenshot-2023-11-14-145957.png" data-mid="196903958" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/300a6ac013a7a9aed1c7395f7f74da7be0419de79b81dc43c1f9c8b8843bdb9d/Screenshot-2023-11-14-145957.png" /&#62;



1. Our primary 
pink is now more 
vibrant and rich
to 
reflect a timeless tone.
	
	2. Our secondary green elevates our healthcare focused messaging.

3. Our deep navy and a 
vintage-inspired red 
was added to our palette 
as tertiary colors for
boldness and grit.


&#60;img width="1800" height="665" width_o="1800" height_o="665" data-src="https://freight.cargo.site/t/original/i/847f1be8634b25643c4861a08a533d3b4a50bb346e8e1f74611b3e816d8e552d/Planned-Parenthood-Brand-Book2.png" data-mid="196903965" border="0"  src="https://freight.cargo.site/w/1000/i/847f1be8634b25643c4861a08a533d3b4a50bb346e8e1f74611b3e816d8e552d/Planned-Parenthood-Brand-Book2.png" /&#62;
&#60;img width="5100" height="3300" width_o="5100" height_o="3300" data-src="https://freight.cargo.site/t/original/i/20f58c8ff7a204f91e1ba7aba937be73580dd426f30060be03a911e06f924633/outside-sign.png" data-mid="196903970" border="0"  src="https://freight.cargo.site/w/1000/i/20f58c8ff7a204f91e1ba7aba937be73580dd426f30060be03a911e06f924633/outside-sign.png" /&#62;
&#60;img width="1360" height="859" width_o="1360" height_o="859" data-src="https://freight.cargo.site/t/original/i/3891711d3b9b0c8c7045c093638fd5991520182486a371afdd7f1463dbddc9d7/Screenshot-2023-11-14-155242.png" data-mid="196903972" border="0"  src="https://freight.cargo.site/w/1000/i/3891711d3b9b0c8c7045c093638fd5991520182486a371afdd7f1463dbddc9d7/Screenshot-2023-11-14-155242.png" /&#62;
&#60;img width="4000" height="2628" width_o="4000" height_o="2628" data-src="https://freight.cargo.site/t/original/i/adb6faaa7b75ec7c67c46ba12630abb8a6f5c4841163f50e04d3b97ee1ecf32d/Glued-Wall-Poster-Mockup.png" data-mid="196903971" border="0"  src="https://freight.cargo.site/w/1000/i/adb6faaa7b75ec7c67c46ba12630abb8a6f5c4841163f50e04d3b97ee1ecf32d/Glued-Wall-Poster-Mockup.png" /&#62;

&#60;img width="1474" height="982" width_o="1474" height_o="982" data-src="https://freight.cargo.site/t/original/i/0c21a55a5d42c5ffb5f80913c749f60ad8e5708eeaa8f312c0be1e7a7a6a03d1/Screenshot-2023-11-14-155526.png" data-mid="196903976" border="0"  src="https://freight.cargo.site/w/1000/i/0c21a55a5d42c5ffb5f80913c749f60ad8e5708eeaa8f312c0be1e7a7a6a03d1/Screenshot-2023-11-14-155526.png" /&#62;
&#60;img width="4000" height="2670" width_o="4000" height_o="2670" data-src="https://freight.cargo.site/t/original/i/cd02733d5a0deecd58d52b9ae7748f401a4f7585b67e649fe0711155e5533567/Stationary-Mockup.png" data-mid="196903977" border="0"  src="https://freight.cargo.site/w/1000/i/cd02733d5a0deecd58d52b9ae7748f401a4f7585b67e649fe0711155e5533567/Stationary-Mockup.png" /&#62;
&#60;img width="5100" height="3300" width_o="5100" height_o="3300" data-src="https://freight.cargo.site/t/original/i/021888eabbdd65e0e1a82a899539026dd0e3eee711d3dc7e7fb5b674f03af1cc/Untitled-1.jpg" data-mid="196903978" border="0"  src="https://freight.cargo.site/w/1000/i/021888eabbdd65e0e1a82a899539026dd0e3eee711d3dc7e7fb5b674f03af1cc/Untitled-1.jpg" /&#62;
&#60;img width="1078" height="775" width_o="1078" height_o="775" data-src="https://freight.cargo.site/t/original/i/d2afffe8f14acd8bac5af6ab89dbe4a91b7c8bf1edabc4e1b8b8b246d3fd74b9/Paper-Bag-Mockup.png" data-mid="196903979" border="0"  src="https://freight.cargo.site/w/1000/i/d2afffe8f14acd8bac5af6ab89dbe4a91b7c8bf1edabc4e1b8b8b246d3fd74b9/Paper-Bag-Mockup.png" /&#62;
&#60;img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/05e1bf2b3a92bacb004f96fa39efe241cf4fb1a32fca47e1f4e6880c99840437/condoms2.png" data-mid="196903980" border="0"  src="https://freight.cargo.site/w/1000/i/05e1bf2b3a92bacb004f96fa39efe241cf4fb1a32fca47e1f4e6880c99840437/condoms2.png" /&#62;
Packaging + 
Social Content &#38;nbsp; &#38;nbsp;
&#60;img width="2531" height="1804" width_o="2531" height_o="1804" data-src="https://freight.cargo.site/t/original/i/2924816a7fb41acfa94a3f0a2f836f0e7b15a837b5d136d6013bddee272756f4/Instagram-phone1.jpg" data-mid="196903983" border="0"  src="https://freight.cargo.site/w/1000/i/2924816a7fb41acfa94a3f0a2f836f0e7b15a837b5d136d6013bddee272756f4/Instagram-phone1.jpg" /&#62;


Next Project ︎︎︎</description>
		
	</item>
		
		
	<item>
		<title>Radio</title>
				
		<link>https://sophiafelger.com/Radio</link>

		<pubDate>Sat, 28 Oct 2023 00:16:47 +0000</pubDate>

		<dc:creator>Sophia Felger</dc:creator>

		<guid isPermaLink="true">https://sophiafelger.com/Radio</guid>

		<description>
Sophia Felger

	&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;  &#38;nbsp; Work&#38;nbsp; &#124;&#38;nbsp; Connect


&#38;lt; Back


Homer Radio





	





ANIMATED 
PLAYLIST COVER




	


	About
A conceptual 3D design
 inspired by Homer,
Frank Ocean's jewelry brand.


	
 
	

Keywords
Tech &#124; Immersive

Reflective &#124; Bold





	

Strategy
Use the mood and 
style of the jewelry brand&#38;nbsp;
to inspire the 3D playlist cover.&#38;nbsp;

Created with Cinema 
4D and Octane Renderer.










	



&#60;img width="1989" height="1986" width_o="1989" height_o="1986" data-src="https://freight.cargo.site/t/original/i/550dec43a682d2035a6dcf5839f37bff321f855c16aafcd0cf018732e79b7675/sqaure.jpg" data-mid="195081633" border="0"  src="https://freight.cargo.site/w/1000/i/550dec43a682d2035a6dcf5839f37bff321f855c16aafcd0cf018732e79b7675/sqaure.jpg" /&#62;


&#60;img width="5100" height="3300" width_o="5100" height_o="3300" data-src="https://freight.cargo.site/t/original/i/91f3745fbbcc11af6a2ca28ecf60ce8170304c353d9265a065b1118de3e3eb7b/mockup.png" data-mid="195081846" border="0"  src="https://freight.cargo.site/w/1000/i/91f3745fbbcc11af6a2ca28ecf60ce8170304c353d9265a065b1118de3e3eb7b/mockup.png" /&#62;




&#60;img width="1080" height="920" width_o="1080" height_o="920" data-src="https://freight.cargo.site/t/original/i/7af334446a66311b4099ae56923546092224e2502c543a114b53db53c122332b/sqaure-2_0013.png" data-mid="195081635" border="0"  src="https://freight.cargo.site/w/1000/i/7af334446a66311b4099ae56923546092224e2502c543a114b53db53c122332b/sqaure-2_0013.png" /&#62;
&#60;img width="3024" height="4032" width_o="3024" height_o="4032" data-src="https://freight.cargo.site/t/original/i/fe68c06b0625dc89b5d984cde3c3ddaac44b8a26d8bc9d751042fff2f3a8797d/IMG-3810-Original.jpg" data-mid="195081860" border="0"  src="https://freight.cargo.site/w/1000/i/fe68c06b0625dc89b5d984cde3c3ddaac44b8a26d8bc9d751042fff2f3a8797d/IMG-3810-Original.jpg" /&#62;



Process in Cinema and Octane above.

Next Project ︎︎︎</description>
		
	</item>
		
		
	<item>
		<title>Compeel!</title>
				
		<link>https://sophiafelger.com/Compeel</link>

		<pubDate>Mon, 04 Dec 2023 10:45:21 +0000</pubDate>

		<dc:creator>Sophia Felger</dc:creator>

		<guid isPermaLink="true">https://sophiafelger.com/Compeel</guid>

		<description>Sophia Felger

	&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;  &#38;nbsp; Work&#38;nbsp; &#124;&#38;nbsp; Connect


&#38;lt; Back



Compeel!



	





SUSTAINABLE
MATERIAL


	About
Collaborating with local restaurants 
and looking at food waste as a 
community resource for sustainable&#38;nbsp;packaging.


	Keywords

Community &#124; AbundanceSufficient &#124; Local &#124; Regenerate




	Strategy
Create a model for local sustainability
and collaboration. What is the missing 
piece to
a waste free community?




&#60;img width="5100" height="3300" width_o="5100" height_o="3300" data-src="https://freight.cargo.site/t/original/i/46302baf0194926f7a77e7ab85fbdbbabe7ffcf5776548a3fb0b002eb5ac62a2/Presentation.png" data-mid="198517659" border="0" alt="Product Render: Cinema 4D + Octane" data-caption="Product Render: Cinema 4D + Octane" src="https://freight.cargo.site/w/1000/i/46302baf0194926f7a77e7ab85fbdbbabe7ffcf5776548a3fb0b002eb5ac62a2/Presentation.png" /&#62;
&#60;img width="1779" height="1197" width_o="1779" height_o="1197" data-src="https://freight.cargo.site/t/original/i/2a1ae5994c7bef0129521597af5ec7d8b20d5106f2ae70485aff6fb39656a80e/Screenshot-2025-05-28-230828.png" data-mid="233873440" border="0"  src="https://freight.cargo.site/w/1000/i/2a1ae5994c7bef0129521597af5ec7d8b20d5106f2ae70485aff6fb39656a80e/Screenshot-2025-05-28-230828.png" /&#62;
&#60;img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/74b897d5c0543d7e661e6db7af5af758c4a9d876835204159571d377b530e94f/Main-3.png" data-mid="198517617" border="0"  src="https://freight.cargo.site/w/1000/i/74b897d5c0543d7e661e6db7af5af758c4a9d876835204159571d377b530e94f/Main-3.png" /&#62;





&#60;img width="2672" height="3404" width_o="2672" height_o="3404" data-src="https://freight.cargo.site/t/original/i/1fbbbc01603d73c42fb3c878214d6dd6108fe37358a56366063f5ade12770be5/IMG_6091.jpg" data-mid="233872099" border="0"  src="https://freight.cargo.site/w/1000/i/1fbbbc01603d73c42fb3c878214d6dd6108fe37358a56366063f5ade12770be5/IMG_6091.jpg" /&#62;
&#60;img width="1825" height="1182" width_o="1825" height_o="1182" data-src="https://freight.cargo.site/t/original/i/278ccbd2952a7f29452c7dd563364b0bbddb52f3b856c11f1e9ec129241a11bb/Untitled-22.png" data-mid="202098021" border="0"  src="https://freight.cargo.site/w/1000/i/278ccbd2952a7f29452c7dd563364b0bbddb52f3b856c11f1e9ec129241a11bb/Untitled-22.png" /&#62;
&#60;img width="2931" height="3819" width_o="2931" height_o="3819" data-src="https://freight.cargo.site/t/original/i/4a14f0f0d60c82775474e9bb303470df89ea74458fc98414314ce764d35348b0/IMG_6147.jpg" data-mid="207006985" border="0"  src="https://freight.cargo.site/w/1000/i/4a14f0f0d60c82775474e9bb303470df89ea74458fc98414314ce764d35348b0/IMG_6147.jpg" /&#62;
&#60;img width="5750" height="3833" width_o="5750" height_o="3833" data-src="https://freight.cargo.site/t/original/i/31381e9049bfeaf8ded41683e6204ae9165f8ecfef256a48c853821b6a6a1d1e/IMG_1572.jpg" data-mid="202098550" border="0"  src="https://freight.cargo.site/w/1000/i/31381e9049bfeaf8ded41683e6204ae9165f8ecfef256a48c853821b6a6a1d1e/IMG_1572.jpg" /&#62;
&#60;img width="2892" height="3856" width_o="2892" height_o="3856" data-src="https://freight.cargo.site/t/original/i/570d8d254b57cb0431d77a05815548bb3d6594501528aef2f820d9a31d8f908a/IMG_6150.jpg" data-mid="207006986" border="0"  src="https://freight.cargo.site/w/1000/i/570d8d254b57cb0431d77a05815548bb3d6594501528aef2f820d9a31d8f908a/IMG_6150.jpg" /&#62;



&#60;img width="5100" height="3300" width_o="5100" height_o="3300" data-src="https://freight.cargo.site/t/original/i/9c1a94b4058f6d850c112abfe32c362b7a24350243f794035c614712eb9e07cd/Presentation2.png" data-mid="198518437" border="0"  src="https://freight.cargo.site/w/1000/i/9c1a94b4058f6d850c112abfe32c362b7a24350243f794035c614712eb9e07cd/Presentation2.png" /&#62;



&#60;img width="5100" height="3300" width_o="5100" height_o="3300" data-src="https://freight.cargo.site/t/original/i/588499556ed6fdd6a7b1e093e382200b06ee13645f41b8914515163e603066e0/Presentation4.png" data-mid="198518442" border="0"  src="https://freight.cargo.site/w/1000/i/588499556ed6fdd6a7b1e093e382200b06ee13645f41b8914515163e603066e0/Presentation4.png" /&#62;
&#60;img width="5100" height="3300" width_o="5100" height_o="3300" data-src="https://freight.cargo.site/t/original/i/cecd6888fffc0797c1e0856aafeaf5ab466f36646e17f4899980cc744bcc474d/Presentation6.png" data-mid="198518475" border="0"  src="https://freight.cargo.site/w/1000/i/cecd6888fffc0797c1e0856aafeaf5ab466f36646e17f4899980cc744bcc474d/Presentation6.png" /&#62;


&#60;img width="5100" height="3300" width_o="5100" height_o="3300" data-src="https://freight.cargo.site/t/original/i/fcef190beb58e2cc66eadc015f105f4a72f593f3d683fb670f40060d7ef383c9/Presentation5.png" data-mid="198518445" border="0"  src="https://freight.cargo.site/w/1000/i/fcef190beb58e2cc66eadc015f105f4a72f593f3d683fb670f40060d7ef383c9/Presentation5.png" /&#62;
&#60;img width="5100" height="3300" width_o="5100" height_o="3300" data-src="https://freight.cargo.site/t/original/i/a2f3d62ae7c8962b3a0291271064e596241ca11bc1a00feba78b1bf422f8db9d/Presentation7.png" data-mid="198518480" border="0"  src="https://freight.cargo.site/w/1000/i/a2f3d62ae7c8962b3a0291271064e596241ca11bc1a00feba78b1bf422f8db9d/Presentation7.png" /&#62;


&#60;img width="5100" height="3300" width_o="5100" height_o="3300" data-src="https://freight.cargo.site/t/original/i/aee7e4daf8b9ec51eb50426285e16b709ed6e15299d68cd874e44abe7c1ca2a5/Presentation9.png" data-mid="198518485" border="0"  src="https://freight.cargo.site/w/1000/i/aee7e4daf8b9ec51eb50426285e16b709ed6e15299d68cd874e44abe7c1ca2a5/Presentation9.png" /&#62;
&#60;img width="5100" height="3300" width_o="5100" height_o="3300" data-src="https://freight.cargo.site/t/original/i/fe9a2efc3cabe63bf56bbae3d60d7e616aa30e8cc10d0d01860d53075d70f500/Presentation20.png" data-mid="198518595" border="0"  src="https://freight.cargo.site/w/1000/i/fe9a2efc3cabe63bf56bbae3d60d7e616aa30e8cc10d0d01860d53075d70f500/Presentation20.png" /&#62;
&#60;img width="5100" height="3300" width_o="5100" height_o="3300" data-src="https://freight.cargo.site/t/original/i/9ce58429a0866c1dfc89e3d22a93aabab0604ada130e6894a618e74d2298f7dc/Presentation13.png" data-mid="198518540" border="0"  src="https://freight.cargo.site/w/1000/i/9ce58429a0866c1dfc89e3d22a93aabab0604ada130e6894a618e74d2298f7dc/Presentation13.png" /&#62;

&#60;img width="5100" height="3300" width_o="5100" height_o="3300" data-src="https://freight.cargo.site/t/original/i/1534cc56d65d1707660bbf40785b4f2b8508a64124c515e89ee4f73f03fa0e3e/Presentation14.png" data-mid="198518556" border="0"  src="https://freight.cargo.site/w/1000/i/1534cc56d65d1707660bbf40785b4f2b8508a64124c515e89ee4f73f03fa0e3e/Presentation14.png" /&#62;
&#60;img width="5100" height="3300" width_o="5100" height_o="3300" data-src="https://freight.cargo.site/t/original/i/a5bcffd70c6ccf1276ebd5d87d799914d3606ccb4775611685f84a1dc559515f/Presentation15.png" data-mid="198518581" border="0"  src="https://freight.cargo.site/w/1000/i/a5bcffd70c6ccf1276ebd5d87d799914d3606ccb4775611685f84a1dc559515f/Presentation15.png" /&#62;


&#60;img width="5100" height="3300" width_o="5100" height_o="3300" data-src="https://freight.cargo.site/t/original/i/bdcbded1d2553e4defb14af9b575ff5855db39b3d5e0a1a8832a1133f593250a/Presentation17.png" data-mid="198563023" border="0"  src="https://freight.cargo.site/w/1000/i/bdcbded1d2553e4defb14af9b575ff5855db39b3d5e0a1a8832a1133f593250a/Presentation17.png" /&#62;
&#60;img width="5100" height="3300" width_o="5100" height_o="3300" data-src="https://freight.cargo.site/t/original/i/0f133af87c7c3bdac22a518348e94a79963a55676e3091992a8911b09e697d58/Presentation16.png" data-mid="198563018" border="0"  src="https://freight.cargo.site/w/1000/i/0f133af87c7c3bdac22a518348e94a79963a55676e3091992a8911b09e697d58/Presentation16.png" /&#62;


Bio-plastic Prototype

&#60;img width="2931" height="3819" width_o="2931" height_o="3819" data-src="https://freight.cargo.site/t/original/i/77c7ba53e7d42883a07ed84e8895f3920fec5631b2a68b389beca955fcb00cd6/IMG_6147.jpg" data-mid="207007165" border="0"  src="https://freight.cargo.site/w/1000/i/77c7ba53e7d42883a07ed84e8895f3920fec5631b2a68b389beca955fcb00cd6/IMG_6147.jpg" /&#62;
&#60;img width="3663" height="2608" width_o="3663" height_o="2608" data-src="https://freight.cargo.site/t/original/i/279d3e736c0a47046279671fe64d4f247714bda622ae4886fd76b1f207700c79/IMG_61482.jpg" data-mid="207008171" border="0"  src="https://freight.cargo.site/w/1000/i/279d3e736c0a47046279671fe64d4f247714bda622ae4886fd76b1f207700c79/IMG_61482.jpg" /&#62;


&#60;img width="1049" height="1398" width_o="1049" height_o="1398" data-src="https://freight.cargo.site/t/original/i/defd4bd9e97b9bf6838ceab8c2846b65ba128ca27d035f70465ecb655d9ee1a3/IMG_6069.jpg" data-mid="206942380" border="0"  src="https://freight.cargo.site/w/1000/i/defd4bd9e97b9bf6838ceab8c2846b65ba128ca27d035f70465ecb655d9ee1a3/IMG_6069.jpg" /&#62;
&#60;img width="3024" height="4032" width_o="3024" height_o="4032" data-src="https://freight.cargo.site/t/original/i/3fb67d5b7ec661517b897971fa92580cdf2bc862b560679801925b3ddd577adf/IMG_6086.jpg" data-mid="206942381" border="0"  src="https://freight.cargo.site/w/1000/i/3fb67d5b7ec661517b897971fa92580cdf2bc862b560679801925b3ddd577adf/IMG_6086.jpg" /&#62;
&#60;img width="3024" height="4032" width_o="3024" height_o="4032" data-src="https://freight.cargo.site/t/original/i/c223755935105473a4e4cd7d52234632cbe4f95043d161244e3cd93ca568efb9/IMG_6105.jpg" data-mid="206942383" border="0"  src="https://freight.cargo.site/w/1000/i/c223755935105473a4e4cd7d52234632cbe4f95043d161244e3cd93ca568efb9/IMG_6105.jpg" /&#62;
&#60;img width="3024" height="4032" width_o="3024" height_o="4032" data-src="https://freight.cargo.site/t/original/i/4cdc84f93819d99a808e2f28de660382a81224e9eb9b9ac7311bca5a76a29a40/IMG_6108.jpg" data-mid="206942384" border="0"  src="https://freight.cargo.site/w/1000/i/4cdc84f93819d99a808e2f28de660382a81224e9eb9b9ac7311bca5a76a29a40/IMG_6108.jpg" /&#62;



Pictured above: Orange Peel Bioplastic, Lime Peel Bioplastic, and Raspberry Bioplastic. 



Next Project ︎︎︎</description>
		
	</item>
		
		
	<item>
		<title>Rivian Motion Experience</title>
				
		<link>https://sophiafelger.com/Rivian-Motion-Experience</link>

		<pubDate>Wed, 15 Nov 2023 03:43:15 +0000</pubDate>

		<dc:creator>Sophia Felger</dc:creator>

		<guid isPermaLink="true">https://sophiafelger.com/Rivian-Motion-Experience</guid>

		<description>
Sophia Felger

	&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;  &#38;nbsp; Work&#38;nbsp; &#124;&#38;nbsp; Connect


&#38;lt; Back





Innovate + Create R1T Motion Experience



	





EXPERIENTIAL
MOTION DESIGN




	


	About
An experiential motion design experience open to the community at the South Coast Rivian Theater Showroom Grand Opening in Laguna Beach, CA.&#38;nbsp;This background animation was live broadcasted through OBS Studio - recorded with participants in front of the green screen and presented by LCAD.


	




 
	

Keywords
Community &#124; Landmark Experience &#124; Powered&#38;nbsp;









	

StrategyConnect community to
Rivian’s brand and ethos.&#38;nbsp;+Create a fun and memorable
 experience that adds value to Rivian’s 
newly renovated historic theater.&#38;nbsp;

&#60;img width="11520" height="1080" width_o="11520" height_o="1080" data-src="https://freight.cargo.site/t/original/i/0663bd2ddd979760942178e3c02521a56c8f37cf427ad88f7edf02e0d424e1ad/RIVIAN-COPY-COPY.png" data-mid="200743806" border="0"  src="https://freight.cargo.site/w/1000/i/0663bd2ddd979760942178e3c02521a56c8f37cf427ad88f7edf02e0d424e1ad/RIVIAN-COPY-COPY.png" /&#62;



&#60;img width="7952" height="4472" width_o="7952" height_o="4472" data-src="https://freight.cargo.site/t/original/i/6cc85a13fdfbd12673690bf0232e41a2b3598bbf09b2529312f7601a810d2c57/MIX07581.JPG" data-mid="200743971" border="0"  src="https://freight.cargo.site/w/1000/i/6cc85a13fdfbd12673690bf0232e41a2b3598bbf09b2529312f7601a810d2c57/MIX07581.JPG" /&#62;
&#60;img width="7952" height="4472" width_o="7952" height_o="4472" data-src="https://freight.cargo.site/t/original/i/346590d4739f9a4b702c607f19d40d9d7d3d9c9d1d509a1b8520de463bd90124/MIX07745.JPG" data-mid="200744042" border="0"  src="https://freight.cargo.site/w/1000/i/346590d4739f9a4b702c607f19d40d9d7d3d9c9d1d509a1b8520de463bd90124/MIX07745.JPG" /&#62;
&#60;img width="7952" height="4472" width_o="7952" height_o="4472" data-src="https://freight.cargo.site/t/original/i/a0e3ee29c985147fbdb37c7991f59f1da6015a17fd420ebb6d185b9557b9c452/MIX07724.JPG" data-mid="200744022" border="0"  src="https://freight.cargo.site/w/1000/i/a0e3ee29c985147fbdb37c7991f59f1da6015a17fd420ebb6d185b9557b9c452/MIX07724.JPG" /&#62;
&#60;img width="7952" height="4472" width_o="7952" height_o="4472" data-src="https://freight.cargo.site/t/original/i/e65631e9723a1347c658ff0ce4a1b4021052cc3bb3f770817c41ec82f0addde7/MIX07633.JPG" data-mid="200743990" border="0"  src="https://freight.cargo.site/w/1000/i/e65631e9723a1347c658ff0ce4a1b4021052cc3bb3f770817c41ec82f0addde7/MIX07633.JPG" /&#62;
&#60;img width="7952" height="4472" width_o="7952" height_o="4472" data-src="https://freight.cargo.site/t/original/i/7aada34c167996cab23f9f9cd80f78ecf217447e660cdfdcb6dc8462e4eb3d2f/MIX07607.JPG" data-mid="200743981" border="0"  src="https://freight.cargo.site/w/1000/i/7aada34c167996cab23f9f9cd80f78ecf217447e660cdfdcb6dc8462e4eb3d2f/MIX07607.JPG" /&#62;
&#60;img width="7952" height="4472" width_o="7952" height_o="4472" data-src="https://freight.cargo.site/t/original/i/7a374295a8e77b8c61f9e2252d866f9778ce7ab42b122288c8aec0c970d5c1c8/MIX07601.JPG" data-mid="200743977" border="0"  src="https://freight.cargo.site/w/1000/i/7a374295a8e77b8c61f9e2252d866f9778ce7ab42b122288c8aec0c970d5c1c8/MIX07601.JPG" /&#62;
&#60;img width="7952" height="4472" width_o="7952" height_o="4472" data-src="https://freight.cargo.site/t/original/i/7089db34a5997fb045f71ccdd1f970aca981e8580f9b22d07c94b8a4b215ea99/MIX07592.JPG" data-mid="200743933" border="0"  src="https://freight.cargo.site/w/1000/i/7089db34a5997fb045f71ccdd1f970aca981e8580f9b22d07c94b8a4b215ea99/MIX07592.JPG" /&#62;

I chose to create a simplified view of Laguna Beach 
through hand-drawn landmarks and local motifs. 
The R1T vehicle drives through the landscape
while local wildlife, sculptures, and palms, whiz by.&#38;nbsp;


&#60;img width="1800" height="1800" width_o="1800" height_o="1800" data-src="https://freight.cargo.site/t/original/i/793bb34397e94f6a6e7fbbbabeef5078d99c01fa1b5b71bc28040a77fa27dfac/octopus_Laguna.png" data-mid="200744214" border="0"  src="https://freight.cargo.site/w/1000/i/793bb34397e94f6a6e7fbbbabeef5078d99c01fa1b5b71bc28040a77fa27dfac/octopus_Laguna.png" /&#62;
&#60;img width="2391" height="1342" width_o="2391" height_o="1342" data-src="https://freight.cargo.site/t/original/i/3c97dff556e67b882e1568a51f2aa64c2ab88263fce703b67cd8d6c8c3934735/Screenshot-2023-12-30-002517.png" data-mid="200744300" border="0"  src="https://freight.cargo.site/w/1000/i/3c97dff556e67b882e1568a51f2aa64c2ab88263fce703b67cd8d6c8c3934735/Screenshot-2023-12-30-002517.png" /&#62;
Next Project ︎︎︎</description>
		
	</item>
		
		
	<item>
		<title>Mountain Moth Distillery Co.</title>
				
		<link>https://sophiafelger.com/Mountain-Moth-Distillery-Co</link>

		<pubDate>Wed, 20 Sep 2023 04:41:38 +0000</pubDate>

		<dc:creator>Sophia Felger</dc:creator>

		<guid isPermaLink="true">https://sophiafelger.com/Mountain-Moth-Distillery-Co</guid>

		<description>Sophia Felger

	&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;  &#38;nbsp; Work&#38;nbsp; &#124;&#38;nbsp; Connect


&#38;lt; BackMountain Moth 
Distillery Co.

About


A sustainable product line from a conceptual distillery based in Southern West Virginia.


	
 
	

Keywords
Bootleg &#124; Lunar Appalachia &#124; Secrets Rowdy &#124; Countryside





	

Strategy
Showcase circularity&#38;nbsp;
and re-purposing as part
of brand expression
+
Extend the life and 
storytelling of products



&#60;img width="2383" height="1444" width_o="2383" height_o="1444" data-src="https://freight.cargo.site/t/original/i/859a396c78f8906e313113cb2caeefbf1503ef7cc0e6424380be915b2d04bbc7/mm2.png" data-mid="198105088" border="0"  src="https://freight.cargo.site/w/1000/i/859a396c78f8906e313113cb2caeefbf1503ef7cc0e6424380be915b2d04bbc7/mm2.png" /&#62;
&#60;img width="472" height="1155" width_o="472" height_o="1155" data-src="https://freight.cargo.site/t/original/i/4d63c6ae49c77c271b8a44a4e21a7b1c8e035aff3740bfeb99800387ca5c33ac/mm3.png" data-mid="198105153" border="0"  src="https://freight.cargo.site/w/472/i/4d63c6ae49c77c271b8a44a4e21a7b1c8e035aff3740bfeb99800387ca5c33ac/mm3.png" /&#62;
&#60;img width="1093" height="1447" width_o="1093" height_o="1447" data-src="https://freight.cargo.site/t/original/i/26c76a4a37161f2997d6551fdf021ccc983b6a2162eeaeec69734c7412706ac8/mm4.png" data-mid="198105241" border="0"  src="https://freight.cargo.site/w/1000/i/26c76a4a37161f2997d6551fdf021ccc983b6a2162eeaeec69734c7412706ac8/mm4.png" /&#62;

&#60;img width="5100" height="3300" width_o="5100" height_o="3300" data-src="https://freight.cargo.site/t/original/i/9399ac4301dbbdfe6c21007191e15ad7b8a463cd1c0a4cfdbb83c26c9c82ffd1/hero-01.png" data-mid="195083274" border="0"  src="https://freight.cargo.site/w/1000/i/9399ac4301dbbdfe6c21007191e15ad7b8a463cd1c0a4cfdbb83c26c9c82ffd1/hero-01.png" /&#62;


&#60;img width="3400" height="2200" width_o="3400" height_o="2200" data-src="https://freight.cargo.site/t/original/i/1296da7dacbe491e710a9b2f7976f336c49b275823c205703eb79c41b1cb9dfa/beverage_process_book_felger_sophia_Page_03.jpg" data-mid="195172578" border="0"  src="https://freight.cargo.site/w/1000/i/1296da7dacbe491e710a9b2f7976f336c49b275823c205703eb79c41b1cb9dfa/beverage_process_book_felger_sophia_Page_03.jpg" /&#62;&#60;img width="2329" height="1507" width_o="2329" height_o="1507" data-src="https://freight.cargo.site/t/original/i/c04aa1d5b74e769686573f7518d7311b3c788b6c8201ab2aaa8e64438bd299b2/Sustainability_Final_presentation_sophiafelger_Page_04.jpg" data-mid="195083496" border="0"  src="https://freight.cargo.site/w/1000/i/c04aa1d5b74e769686573f7518d7311b3c788b6c8201ab2aaa8e64438bd299b2/Sustainability_Final_presentation_sophiafelger_Page_04.jpg" /&#62;&#60;img width="2550" height="1650" width_o="2550" height_o="1650" data-src="https://freight.cargo.site/t/original/i/10149e1a8d0095e93ae92ea2a8e271a894d3a5dc5083b34b12ef99aa9b3c2306/Sustainability_Final_presentation_sophiafelger_Page_05.jpg" data-mid="195083500" border="0"  src="https://freight.cargo.site/w/1000/i/10149e1a8d0095e93ae92ea2a8e271a894d3a5dc5083b34b12ef99aa9b3c2306/Sustainability_Final_presentation_sophiafelger_Page_05.jpg" /&#62;&#60;img width="2550" height="1650" width_o="2550" height_o="1650" data-src="https://freight.cargo.site/t/original/i/59ded86c456b73cae3304e8d1039ea8098e90d533c24c9b7ac3393e6c42efdbe/Sustainability_Final_presentation_sophiafelger_Page_06.jpg" data-mid="195083503" border="0"  src="https://freight.cargo.site/w/1000/i/59ded86c456b73cae3304e8d1039ea8098e90d533c24c9b7ac3393e6c42efdbe/Sustainability_Final_presentation_sophiafelger_Page_06.jpg" /&#62;&#60;img width="3910" height="2530" width_o="3910" height_o="2530" data-src="https://freight.cargo.site/t/original/i/7f91f84b80dce940959357c460a8fbf4f6f483b1772b697e87ca316d2413d432/Sustainability_Final_presentation_sophiafelger_Page_12.jpg" data-mid="195083508" border="0"  src="https://freight.cargo.site/w/1000/i/7f91f84b80dce940959357c460a8fbf4f6f483b1772b697e87ca316d2413d432/Sustainability_Final_presentation_sophiafelger_Page_12.jpg" /&#62;&#60;img width="3400" height="2200" width_o="3400" height_o="2200" data-src="https://freight.cargo.site/t/original/i/b58d39c5d4455284d13bb77c17798771605f8eeadffd1731c76ab9db678f9d67/Sustainability_Final_presentation_sophiafelger_Page_13.jpg" data-mid="195083510" border="0"  src="https://freight.cargo.site/w/1000/i/b58d39c5d4455284d13bb77c17798771605f8eeadffd1731c76ab9db678f9d67/Sustainability_Final_presentation_sophiafelger_Page_13.jpg" /&#62;
&#60;img width="2550" height="1650" width_o="2550" height_o="1650" data-src="https://freight.cargo.site/t/original/i/215c145ddb2f2d5136e0a7b4bb9703fce15fd24c799b3eef48d9fc52a4550abe/Sustainability_Final_presentation_sophiafelger_Page_19.jpg" data-mid="195083540" border="0"  src="https://freight.cargo.site/w/1000/i/215c145ddb2f2d5136e0a7b4bb9703fce15fd24c799b3eef48d9fc52a4550abe/Sustainability_Final_presentation_sophiafelger_Page_19.jpg" /&#62;&#60;img width="2550" height="1650" width_o="2550" height_o="1650" data-src="https://freight.cargo.site/t/original/i/2fc08459995452899d29b611a23a9eed311ba94bb053c92e0510c78118e9959f/Sustainability_Final_presentation_sophiafelger_Page_22.jpg" data-mid="195083546" border="0"  src="https://freight.cargo.site/w/1000/i/2fc08459995452899d29b611a23a9eed311ba94bb053c92e0510c78118e9959f/Sustainability_Final_presentation_sophiafelger_Page_22.jpg" /&#62;&#60;img width="1920" height="1648" width_o="1920" height_o="1648" data-src="https://freight.cargo.site/t/original/i/643c4a2b61c58c231e279c2e5e12473ae98a3e84234105db8a4a6344be9fc963/3D-model3.jpg" data-mid="195083578" border="0"  src="https://freight.cargo.site/w/1000/i/643c4a2b61c58c231e279c2e5e12473ae98a3e84234105db8a4a6344be9fc963/3D-model3.jpg" /&#62;&#60;img width="2550" height="1650" width_o="2550" height_o="1650" data-src="https://freight.cargo.site/t/original/i/b4ee4721c68db5ca03c9c888f8c8fb4f95cd5e0929f7fd7bb794d2b271887f37/Sustainability_Final_presentation_sophiafelger_Page_23.jpg" data-mid="195083557" border="0"  src="https://freight.cargo.site/w/1000/i/b4ee4721c68db5ca03c9c888f8c8fb4f95cd5e0929f7fd7bb794d2b271887f37/Sustainability_Final_presentation_sophiafelger_Page_23.jpg" /&#62;
&#60;img width="2550" height="1650" width_o="2550" height_o="1650" data-src="https://freight.cargo.site/t/original/i/e03db16023ed8381584593cb672273afe491e469076fb1eb4359cf109177254e/Sustainability_Final_presentation_sophiafelger_Page_24.jpg" data-mid="195083560" border="0"  src="https://freight.cargo.site/w/1000/i/e03db16023ed8381584593cb672273afe491e469076fb1eb4359cf109177254e/Sustainability_Final_presentation_sophiafelger_Page_24.jpg" /&#62;
&#60;img width="2550" height="1650" width_o="2550" height_o="1650" data-src="https://freight.cargo.site/t/original/i/9714202062f7eb3d1938bf24bef79a7c2d2bf857b61a173f62858489cbd626f8/Sustainability_Final_presentation_sophiafelger_Page_25.jpg" data-mid="195368502" border="0"  src="https://freight.cargo.site/w/1000/i/9714202062f7eb3d1938bf24bef79a7c2d2bf857b61a173f62858489cbd626f8/Sustainability_Final_presentation_sophiafelger_Page_25.jpg" /&#62;



Process


&#60;img width="2550" height="1650" width_o="2550" height_o="1650" data-src="https://freight.cargo.site/t/original/i/743087d6004d24e10be1d66e783d2c81918e546c4b1740fdaea2ccff33e0e171/beverage_process_book_felger_sophia_Page_10.jpg" data-mid="198105313" border="0"  src="https://freight.cargo.site/w/1000/i/743087d6004d24e10be1d66e783d2c81918e546c4b1740fdaea2ccff33e0e171/beverage_process_book_felger_sophia_Page_10.jpg" /&#62;
&#60;img width="2550" height="1650" width_o="2550" height_o="1650" data-src="https://freight.cargo.site/t/original/i/f9b45018a96d55295f39207353649b83ec5f18140f0a63aa609b6adaea8ab069/beverage_process_book_felger_sophia_Page_13.jpg" data-mid="198105338" border="0"  src="https://freight.cargo.site/w/1000/i/f9b45018a96d55295f39207353649b83ec5f18140f0a63aa609b6adaea8ab069/beverage_process_book_felger_sophia_Page_13.jpg" /&#62;
&#60;img width="2550" height="1650" width_o="2550" height_o="1650" data-src="https://freight.cargo.site/t/original/i/4633c56e0df5871b1d3d11fe3645162a42a638a77b45f4c21e454926c1bd491d/beverage_process_book_felger_sophia_Page_19.jpg" data-mid="198105345" border="0"  src="https://freight.cargo.site/w/1000/i/4633c56e0df5871b1d3d11fe3645162a42a638a77b45f4c21e454926c1bd491d/beverage_process_book_felger_sophia_Page_19.jpg" /&#62;
&#60;img width="2550" height="1650" width_o="2550" height_o="1650" data-src="https://freight.cargo.site/t/original/i/718af43c31c933adba054c68dbdde80f6d1689029c8eafe8ca9e065167c2eab4/beverage_process_book_felger_sophia_Page_20.jpg" data-mid="198105347" border="0"  src="https://freight.cargo.site/w/1000/i/718af43c31c933adba054c68dbdde80f6d1689029c8eafe8ca9e065167c2eab4/beverage_process_book_felger_sophia_Page_20.jpg" /&#62;
&#60;img width="5100" height="3300" width_o="5100" height_o="3300" data-src="https://freight.cargo.site/t/original/i/d35ff8cd3cb538c77133e204a29c2ef65f031a0fa9e73763768fc60d7b46968e/beverage_process_book_felger_sophia_Page_23.jpg" data-mid="198105356" border="0"  src="https://freight.cargo.site/w/1000/i/d35ff8cd3cb538c77133e204a29c2ef65f031a0fa9e73763768fc60d7b46968e/beverage_process_book_felger_sophia_Page_23.jpg" /&#62;
&#60;img width="2550" height="1650" width_o="2550" height_o="1650" data-src="https://freight.cargo.site/t/original/i/873bda946658f7df230067d5c97b9cb95746a3ffb7f4b413fffc3ac2235da7fa/sustainability_process_book_felger_sophia_Page_26.jpg" data-mid="198105370" border="0"  src="https://freight.cargo.site/w/1000/i/873bda946658f7df230067d5c97b9cb95746a3ffb7f4b413fffc3ac2235da7fa/sustainability_process_book_felger_sophia_Page_26.jpg" /&#62;
&#60;img width="2550" height="1650" width_o="2550" height_o="1650" data-src="https://freight.cargo.site/t/original/i/1cb8c424226ec246fd3221846d4bf43be046817ddc902a629d58994699b457cc/sustainability_process_book_felger_sophia_Page_31.jpg" data-mid="198105374" border="0"  src="https://freight.cargo.site/w/1000/i/1cb8c424226ec246fd3221846d4bf43be046817ddc902a629d58994699b457cc/sustainability_process_book_felger_sophia_Page_31.jpg" /&#62;
&#60;img width="2550" height="1650" width_o="2550" height_o="1650" data-src="https://freight.cargo.site/t/original/i/33499daa3873c137fe8945ac600c9601ab268d01ee5c9d972027898b9762fe68/sustainability_process_book_felger_sophia_Page_33.jpg" data-mid="198105382" border="0"  src="https://freight.cargo.site/w/1000/i/33499daa3873c137fe8945ac600c9601ab268d01ee5c9d972027898b9762fe68/sustainability_process_book_felger_sophia_Page_33.jpg" /&#62;


Next Project ︎︎︎</description>
		
	</item>
		
		
	<item>
		<title>Tend - To the Earth</title>
				
		<link>https://sophiafelger.com/Tend-To-the-Earth</link>

		<pubDate>Thu, 25 Apr 2024 19:13:41 +0000</pubDate>

		<dc:creator>Sophia Felger</dc:creator>

		<guid isPermaLink="true">https://sophiafelger.com/Tend-To-the-Earth</guid>

		<description>
Sophia Felger

	&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;  &#38;nbsp; Work&#38;nbsp; &#124;&#38;nbsp; Connect


&#38;lt; Back



	TEND&#38;nbsp;



	





LAND REVIVAL&#38;nbsp;SOLUTION
	
Presented at TedX Laguna Beach 
2024︎




	


	About
Tend brings traditional ecological knowledge to the forefront and provides a solution for a reciprocal relationship with the Earth and outdoor recreation. 
Tend represents Indigenous culture in the present tense and allows for the direct participation in the revival of native 
species and habitats through co-management and 
co-stewardship initiatives.&#38;nbsp;




 



	






 
	



Keywords
Journalistic &#124; Knowledge Energy &#124; Storytelling Respect &#124; Collaboration





	

Strategy&#38;nbsp;
Design a&#38;nbsp;UI/UX System &#38;amp; Messaging Campaign


+Combine science, technology, and age old teachings. Empower stewardship, 
uphold Tribal sovereignty, and engage the public.+Reject a romanticized “hands-off” approach to land management.









  

Thesis Presentation May 2024 ^
Design, Research, &#38;amp; Process below.


&#60;img width="8000" height="4500" width_o="8000" height_o="4500" data-src="https://freight.cargo.site/t/original/i/f3a6be7e23c4f14752876b1f80237040bc51bc9a1fddd203f4ae3a1d146974af/tend-post-1-01.png" data-mid="222264493" border="0"  src="https://freight.cargo.site/w/1000/i/f3a6be7e23c4f14752876b1f80237040bc51bc9a1fddd203f4ae3a1d146974af/tend-post-1-01.png" /&#62;
&#60;img width="4800" height="2700" width_o="4800" height_o="2700" data-src="https://freight.cargo.site/t/original/i/a5e1021fac0ea6aa7ad934ed5093571677c44fde2b6e106dcf38d1a0e4832cfa/TEDX2.png" data-mid="209755317" border="0"  src="https://freight.cargo.site/w/1000/i/a5e1021fac0ea6aa7ad934ed5093571677c44fde2b6e106dcf38d1a0e4832cfa/TEDX2.png" /&#62;
&#60;img width="8000" height="4500" width_o="8000" height_o="4500" data-src="https://freight.cargo.site/t/original/i/a4fc1babfe4355f1af1cfc4598559c018eca3f14d92b545828c82c1706ea7141/tend-post-1-03.png" data-mid="222264494" border="0"  src="https://freight.cargo.site/w/1000/i/a4fc1babfe4355f1af1cfc4598559c018eca3f14d92b545828c82c1706ea7141/tend-post-1-03.png" /&#62;
&#60;img width="4800" height="2700" width_o="4800" height_o="2700" data-src="https://freight.cargo.site/t/original/i/1acb3e413a1738c6a2d380575f08d4872df84aa4e6c957b9edcaef2042a304f7/Sophia_Felger_TedX32.png" data-mid="209755248" border="0"  src="https://freight.cargo.site/w/1000/i/1acb3e413a1738c6a2d380575f08d4872df84aa4e6c957b9edcaef2042a304f7/Sophia_Felger_TedX32.png" /&#62;
Research &#38;amp; Process

&#60;img width="5100" height="3300" width_o="5100" height_o="3300" data-src="https://freight.cargo.site/t/original/i/f42ca5fc5331c6291a705ae01cd7e1b8630ca04922f249aae609e23b0576f909/sketch-1sketch.png" data-mid="223846109" border="0"  src="https://freight.cargo.site/w/1000/i/f42ca5fc5331c6291a705ae01cd7e1b8630ca04922f249aae609e23b0576f909/sketch-1sketch.png" /&#62;
&#60;img width="1754" height="1241" width_o="1754" height_o="1241" data-src="https://freight.cargo.site/t/original/i/77029ea5ffc21bde95e403f8850c74459352c437cdd707a29d1a3019532d594d/A4-Storyboard-Template---16-Panel---Landscape---StudioBinder.png" data-mid="223846107" border="0"  src="https://freight.cargo.site/w/1000/i/77029ea5ffc21bde95e403f8850c74459352c437cdd707a29d1a3019532d594d/A4-Storyboard-Template---16-Panel---Landscape---StudioBinder.png" /&#62;
&#60;img width="5100" height="3300" width_o="5100" height_o="3300" data-src="https://freight.cargo.site/t/original/i/48b804e1997e36abc8b849d888bac34696cd00bc09aa710e742a8f8a8878c74b/Untitled-.png" data-mid="223846108" border="0"  src="https://freight.cargo.site/w/1000/i/48b804e1997e36abc8b849d888bac34696cd00bc09aa710e742a8f8a8878c74b/Untitled-.png" /&#62;




	
&#60;img width="4800" height="2700" width_o="4800" height_o="2700" data-src="https://freight.cargo.site/t/original/i/5a25c96348c9c176250763e6d6641ee431f0df26f1d18b1ca23eff17b3e28c84/TEDX4.png" data-mid="209759092" border="0"  src="https://freight.cargo.site/w/1000/i/5a25c96348c9c176250763e6d6641ee431f0df26f1d18b1ca23eff17b3e28c84/TEDX4.png" /&#62;
&#60;img width="4800" height="2700" width_o="4800" height_o="2700" data-src="https://freight.cargo.site/t/original/i/42c8fdcaa0948765d4d91faa1e58b0567e6f668bf1a057e1b7b6187f7b9ed015/TEDX5.png" data-mid="209755326" border="0"  src="https://freight.cargo.site/w/1000/i/42c8fdcaa0948765d4d91faa1e58b0567e6f668bf1a057e1b7b6187f7b9ed015/TEDX5.png" /&#62;
&#60;img width="4800" height="2700" width_o="4800" height_o="2700" data-src="https://freight.cargo.site/t/original/i/e60da11d72fcac563a2595d56f485e7a572103bc6f838a9ae974242a6da05a38/TEDX6.png" data-mid="209755331" border="0"  src="https://freight.cargo.site/w/1000/i/e60da11d72fcac563a2595d56f485e7a572103bc6f838a9ae974242a6da05a38/TEDX6.png" /&#62;



Native Peoples were the first designers, tenders, and sustainable stewards.


&#60;img width="4022" height="2566" width_o="4022" height_o="2566" data-src="https://freight.cargo.site/t/original/i/cc055d0659b06bb8ac003d9c2db19ce97176e203ea4df130a5c936570965d9fd/thesis-messaging33.png" data-mid="223846095" border="0"  src="https://freight.cargo.site/w/1000/i/cc055d0659b06bb8ac003d9c2db19ce97176e203ea4df130a5c936570965d9fd/thesis-messaging33.png" /&#62;

 


&#60;img width="4800" height="2700" width_o="4800" height_o="2700" data-src="https://freight.cargo.site/t/original/i/5367c84eceb193c07a93622fa33413bb16bccc3f8bc6a9b6f9e4cf3b59cc88ef/TEDX7.png" data-mid="209755358" border="0"  src="https://freight.cargo.site/w/1000/i/5367c84eceb193c07a93622fa33413bb16bccc3f8bc6a9b6f9e4cf3b59cc88ef/TEDX7.png" /&#62;
&#60;img width="4800" height="2700" width_o="4800" height_o="2700" data-src="https://freight.cargo.site/t/original/i/e97eec5d47937e2c13f21cc2af0acd6ab2089a3bde23192549a69be4baa4057c/TEDX8.png" data-mid="209755359" border="0"  src="https://freight.cargo.site/w/1000/i/e97eec5d47937e2c13f21cc2af0acd6ab2089a3bde23192549a69be4baa4057c/TEDX8.png" /&#62;
&#60;img width="4800" height="2700" width_o="4800" height_o="2700" data-src="https://freight.cargo.site/t/original/i/e2eceb52e5c45420a792afca967f1dcff6dff9b3b75d5a5b7d41165f4415ba95/TEDX9.png" data-mid="209755360" border="0"  src="https://freight.cargo.site/w/1000/i/e2eceb52e5c45420a792afca967f1dcff6dff9b3b75d5a5b7d41165f4415ba95/TEDX9.png" /&#62;




TEND allows for direct participation in the revival of species, the cleaning of water resources, and 
 rehabilitation efforts by Indigenous led groups.








&#60;img width="1189" height="664" width_o="1189" height_o="664" data-src="https://freight.cargo.site/t/original/i/0173d9d050e964375bcb662ab6932ebb187e72733b75e2198bcff127d7c3d4f0/Screenshot-2024-05-26-120653.png" data-mid="211689905" border="0"  src="https://freight.cargo.site/w/1000/i/0173d9d050e964375bcb662ab6932ebb187e72733b75e2198bcff127d7c3d4f0/Screenshot-2024-05-26-120653.png" /&#62;
&#60;img width="1185" height="666" width_o="1185" height_o="666" data-src="https://freight.cargo.site/t/original/i/5f37bf6c255c65636768a08b571264ffdb61803bfcfc16987fa3087c545b8324/Screenshot-2024-05-26-120005.png" data-mid="211689904" border="0"  src="https://freight.cargo.site/w/1000/i/5f37bf6c255c65636768a08b571264ffdb61803bfcfc16987fa3087c545b8324/Screenshot-2024-05-26-120005.png" /&#62;
&#60;img width="1189" height="667" width_o="1189" height_o="667" data-src="https://freight.cargo.site/t/original/i/94619f71109dceca1715514a21473bfcfa5570b0a7f112e0e85cb2ec969bf995/Screenshot-2024-05-26-122122.png" data-mid="211689961" border="0"  src="https://freight.cargo.site/w/1000/i/94619f71109dceca1715514a21473bfcfa5570b0a7f112e0e85cb2ec969bf995/Screenshot-2024-05-26-122122.png" /&#62;




	Your contribution will go to
a specific Tribal Nation. 

	

We match your donation with a discount at a National Park which goes towards building co-management &#38;amp; co-stewardship programs within the NPS.







&#60;img width="1569" height="892" width_o="1569" height_o="892" data-src="https://freight.cargo.site/t/original/i/03ddf13da3d614f0dbe92184087f9a1a87911288645a46ab427073b226418600/Screenshot-2024-04-25-130442.png" data-mid="209759969" border="0"  src="https://freight.cargo.site/w/1000/i/03ddf13da3d614f0dbe92184087f9a1a87911288645a46ab427073b226418600/Screenshot-2024-04-25-130442.png" /&#62;


When you Revive a Habitat - 
you receive a Digital Postcard that allows for exclusive interactions.



&#60;img width="4501" height="3000" width_o="4501" height_o="3000" data-src="https://freight.cargo.site/t/original/i/3dbef664a235349c2b85cc8b62f0fd7e4abe51d8e9b9f98178415c0c458e0c15/postcards-for-thesis44.jpg" data-mid="209759934" border="0"  src="https://freight.cargo.site/w/1000/i/3dbef664a235349c2b85cc8b62f0fd7e4abe51d8e9b9f98178415c0c458e0c15/postcards-for-thesis44.jpg" /&#62;
Digital Postcard comes with:
	1 - A Discount Code 
Use at any National or

State Park.

2 - Live Viewfinder 
Access View live updates for your selected habitat or species.

 3 - Habitat Log
 Tracks your revival of&#38;nbsp;
habitats by location, species, and Indigenous groups.
	







&#60;img width="1183" height="673" width_o="1183" height_o="673" data-src="https://freight.cargo.site/t/original/i/10ee10269bf23f8d57fd7d3630511a6fd57cfa37ad0f97c0956dc6cc03aafbdc/Screenshot-2024-05-26-120114.png" data-mid="211689916" border="0"  src="https://freight.cargo.site/w/1000/i/10ee10269bf23f8d57fd7d3630511a6fd57cfa37ad0f97c0956dc6cc03aafbdc/Screenshot-2024-05-26-120114.png" /&#62;
&#60;img width="7200" height="5400" width_o="7200" height_o="5400" data-src="https://freight.cargo.site/t/original/i/e04226b254c558c0006303f28db918425620488af6e7b38280fe78deada9ba08/messaging-posters-01.png" data-mid="224494205" border="0"  src="https://freight.cargo.site/w/1000/i/e04226b254c558c0006303f28db918425620488af6e7b38280fe78deada9ba08/messaging-posters-01.png" /&#62;
&#60;img width="1800" height="1800" width_o="1800" height_o="1800" data-src="https://freight.cargo.site/t/original/i/7d9726f49515b9c7b7b57540cc39206999bfd5af4a04e1c17d404a4e33a4030b/social1.jpg" data-mid="224494215" border="0"  src="https://freight.cargo.site/w/1000/i/7d9726f49515b9c7b7b57540cc39206999bfd5af4a04e1c17d404a4e33a4030b/social1.jpg" /&#62;
&#60;img width="7200" height="5400" width_o="7200" height_o="5400" data-src="https://freight.cargo.site/t/original/i/e05290fc4a09ffaf63e1c4344e7894dca4118b2b9204e8fee1b2dcbd9617c741/messaging-posters-02.png" data-mid="224494208" border="0"  src="https://freight.cargo.site/w/1000/i/e05290fc4a09ffaf63e1c4344e7894dca4118b2b9204e8fee1b2dcbd9617c741/messaging-posters-02.png" /&#62;
&#60;img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/6663d344eca9b5dafbd9053603f7bc97e0cb956a223461f1270d02dae574830d/Instagram-Post-and-Stories2.png" data-mid="210311675" border="0"  src="https://freight.cargo.site/w/1000/i/6663d344eca9b5dafbd9053603f7bc97e0cb956a223461f1270d02dae574830d/Instagram-Post-and-Stories2.png" /&#62;
&#60;img width="1186" height="661" width_o="1186" height_o="661" data-src="https://freight.cargo.site/t/original/i/19c4905c46fcebabbee8533c8f372b20ac5f9b237e074bc17df97d7df19381ca/Screenshot-2024-05-26-120208.png" data-mid="211689956" border="0"  src="https://freight.cargo.site/w/1000/i/19c4905c46fcebabbee8533c8f372b20ac5f9b237e074bc17df97d7df19381ca/Screenshot-2024-05-26-120208.png" /&#62;
&#60;img width="4800" height="2700" width_o="4800" height_o="2700" data-src="https://freight.cargo.site/t/original/i/d772336d3970fb24e9ac24e44e7ba9c7c4e1f9f34d3eb54c5ad170e490f01b57/TEDXlast.png" data-mid="209757920" border="0"  src="https://freight.cargo.site/w/1000/i/d772336d3970fb24e9ac24e44e7ba9c7c4e1f9f34d3eb54c5ad170e490f01b57/TEDXlast.png" /&#62;



TEND
UI/UX System Design &#38;amp; Messaging Campaign
Shot on iPhone &#124; Designed in Illustrator &#124; Edited in Photoshop &#124; Animated in After Effects&#38;nbsp;

Project photo journal&#38;nbsp;&#124;&#124;&#38;nbsp;
Research Links&#38;nbsp;




Next Project ︎︎︎</description>
		
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